Ligature is a weekend-long design symposium run entirely by University of Florida graphic design students. The weekend features talks and workshops with highly recognized guest designers. The exhibition and accompanying events are intended to motivate, inspire, and create greater design awareness throughout our community. Partially funded by Student Government, this event has become a gathering for alumni, designers from the community, and world-renowned artists who visit to share their insight in a rapidly changing industry. This was a collaborative event put on by myself and my Ligature co-chair.
This years theme was humor and honesty in design.
Laura Bee and Josh LaFayette were chosen to hold lectures, workshops, and portfolio reviews because of their honest personalities and work. We branded the entire event, from our logo to our gallery showcasing student work.
We chose to use lighthearted imagery such as whoopee cushions, barrel of monkeys, and gumballs to emphasize the sense of humor that makes the designer/illustrators we chose unique.
The logo design was the most important aspect of the event for us because although Ligature is held every year, every year the theme is different so it has to come across in the logo. We chose bold primary colors to keep it simple and approachable. The numbers and the type below create a smiley face and point to the carnival-esque vibe of the gallery space. We wanted the gallery to be less intimidating than a normal art gallery and to strongly reflect the brand so that visitors of the space would be intrigued to explore the work inside to connect non-designers to design.
We worked with a budget of $2,000, which we raised in part by an Indiegogo fundraiser that we marketed through the UFGD program's Instagram page. We created a countdown campaign in which students from the program each designed their own number. We also created a chalkboard wall mural that ran along the hallway of our studio so that anybody that walked down the hall would be aware of the event.
Denny's Annual Report
A redesigned 2015 annual report for Denny's
Listed below is photos of the laminated & spiral bound print version along with some animated & digital slides in a style inspired by Denny's wacky social media presence
Design Board Game
Design Sequence is a board game modeled after the game "Sequence for Kids" but teaches the elements of design.
South Lake Stage Branding
South Lake Stage is a an unconventional theater premiering wacky weekly wednesday events which showcase the city's most offbeat and whimsical personalities
LEJ Pretzels Rebrand
A rebrand of my favorite local soft pretzel joint
The Fridge Pop-Up Shop
University of Florida School of Art +Art History (SA+AH), Friends of SA+AH and Mint Design Studio are proud to present Gainesville’s coolest shopping and gallery experience—The Fridge, a pop-up shop for art and design works by SA+AH students, alumni, faculty and staff.
The name is an homage to the tradition of hanging one’s best work up on your refrigerator with pride and all the work inside is #fridgeworthy. The pop-up shop will occupy a gallery space in the Thornebrook Village. Our grand opening will be on September 30, 2016 from 6–9pm as part of ArtWalk. It will also be open on October 1–2 from 10am–5pm during the 32nd Annual Art Festival at Thornebrook, as well as October 3–14 from 12–7pm.
We Are Recsports Postcards
This was a series designed to advertise in a fun, eye-catching, and informative way to showing all that the University of Florida's Recsports has to offer
Astrolo-Tee's is a play on astrology t-shirts, created by hand tiedyeing shirts using colors corresponding with complementary zodiac signs. The example below is Aries (red) and Leo (yellow). Each shirt looks like a regular tiedye shirt by day but by night reveals hand-painted corresponding glow in the dark constellations on them.
The poster is a chart of all the research made while creating this project.